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NATIONAL JOURNALS

National Journals

Sl.No

Name of Journal

Title of the Article

Volume / Issue 

Page Number

Month / Year

 

 1.

The GBS Journal

Measurement of service Quality and customer behaviour in Kerala railways

3/3

78-89

July, 2011

 2.

Business Plus

Measurement of Service Quality in Indian bank: Gap analysis with special reference to Virudhunagar taluk

1/4

7-12

July, 2011

 3.

Research Lines

Measurement of service gap in ICICI bank and state bank of India in Virudhunagar

4/1

189-198

March, 2011

 4.

ACUMEN Marian

Quality, Satisfaction & Loyalty Chain-  An empirical study on Banking sector

3/1

8-14

December, 2010

 5.

IMS Management  Journal

Mediating of assurance dimension leads to satisfaction of patients in Hospitals- A SEM approach

2/1

20-36

January, 2010

 6.

IMS Manthan

Income level of the Consumer and Service Quality

4/2

73-80

December, 2009

 7.

IMS Management  Journal

Measurement of Service Quality Dimensions (SQDs’) in Virudhunagar District Hospitals – A SERVQUAL Approach

1/1

34-45

 

January, 2009

 

 8.

Journal of Co-Operative Management

A study on sales of Madurai Aavin co-operative milk and milk products.

43/2

79-85

July-Dec,  2008

 

 9.

AMITY Journal

Deriving service quality index (SQI) of banks in Sivakasi taluk

2/2

38-49

Jan-June,  2008

 10.

RAI Management Journal (RMJ)

“Conceptual Model approach” – Measurement of Service Quality in Bajaj Allainz insurance sector

6/2

43-54

October, 2008

 

 11.

AIMA Journal of

Management

Research

Impact of Organizational Climate (OC) in HCL peripherals(http://www.aima-ind.org/ejournal)

2/3

 

September, 2008

 

 12.

Management Global Review

Measurement on Service Quality Dimensions (SQD) of hotels in Madurai city-An empirical research

1/2

177-184

April-June, 2008

 13.

Journal of Co-operative Management

Eye view of rural consumers Brandpreference – An Empirical study

40/4

40-48

April-June, 2008

 

 14.

RAI Management Journal (RMJ)

Model testing of rater dimensions in banking sector- an Empirical approach

5/1

116-128

January, 2008

 15.

M-Infiniti Management

Measurement of Service Quality Gap(SQG’s) in banking sector

2/1

78-85

September, 2007

 16.

HRD TIMES

MLM Strategies

9/8

15-18

August, 2007

 17.

AIMA Journal

Merger & Acquisitions in Indian& Global Context(http://www.aima-ind.org/ejournal)

1, 2/4

 

June, 2007

 18.

The Management Accountant

Brand Building in Indian Market

42/2

119 -122

 

February, 2007

 19.

Journal of Commerce and Trade

Business strategies for sustainable growth

1/2

36 – 41

January, 2007

 20.

HRD TIMES

Operation Strategy

8/10

18-20

August, 2006

 21.

Reader Shelf

Green Consumerism

2/8

24-25

May, 2006

 22.

The Management Accountant Journal

Trends and growth of Indian Industry in FMCG

41/2

114 -117

February,2006

 23.

Journal of Commerce and Trade

New Lessons in International Business

1/1

23-27

October, 2005

 24.

Reader Shelf

Global Competiveness in BPO

1/12

4-5

September, 2005

 25.

HRD TIMES

To reduce Stress

1/10

35-36

July, 2005

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